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Customer relationship management (CRM)

Customer relationship management (CRM)

Transforming Visions into Intelligent Software

Customer relationship management (CRM) refers to a software that helps companies to manage customer relations in the best way possible. After all, customer satisfaction is and should be one of the top goals of every business.

CRM is a comprehensive set of solutions that includes contact management, sales force automation, forecasting, sales order processing, customer services, marketing automation, and maintenance systems.

And because CRM software helps companies streamline their processes and data, improving productivity and enhancing their output, it is one of the most-sought after software. IMRIEL offers insight-driven CRM solutions to set-up the software from scratch and also integrate it with your existing applications like ERP/Finance or your website.

There are several reasons why your organisation should consider investing in CRM. Enhanced reporting, improved cross-functional efficiency, real-time data, integration with other software, higher lead generation, to name just a few. Based on your current challenges, information gaps and business goals, IMRIEL can advise you on the best CRM solution for your company – be it Salesforce, Microsoft Dynamics CRM or Open Source.

IMRIEL’s competitive advantage in the CRM realm, lies in the wealth of our client experience and a firm understanding of business processes. We find a solution that is simple and flexible and avoids complex IT systems. In fact, IMRIEL’s team has been implementing and using CRM since 1995 – even before the advent of the term CRM. The benefits of leveraging our skills, will prove to be a great investment both in the short and the long run.

IMRIEL’s CRM offerings